March 2019-May 2023

El Rey Theatre

Bartender, Social Media Manager, Content Creator

-Launched collaborator posts with scene members to create brand community and build the audience through organic content.

-Created a micro-influencer program to increase reach and make more engaging content.

-Captured both high-res & iPhone content of concerts/events used for promotional materials.

Insideout

Bartender, Bar Manager, Assistant Booking, Social Media Manager

-Interacted with promotion/booking including sales & bar tips to understand the recipe for a good night both for the bar and patrons.

-Created a personal brand as a bartender & individual willing to offer opportunities for local curators, musicians, artists, & vendors which developed into my own event production company that I freelanced through simultaneously for 2 years.

El Rey Liquors

Social Media Manager

-I was responsible for promoting products in a creative way through social media.

-Content was a combination of documentation, skits & community integration. Understanding that consumption was based of product selection, location and overall experience.

-I made relatable and humorous content that made the experience of the brand unique and exciting.

Founder’s Speakeasy

Mixologist, Social Media Manager

-Viral TikTok that expanded our Gen Z audience and showed a substantial impact in attendance, awareness and sales

-Expanded the brand look and feel through professional photography and editorial style content including local creatives/ micro-influencers

-Supporting staff members as if they were micro-influencers grew brand recognition, personality and intimacy with patrons.

-Showcasing community “regulars” on the page made people feel special and continued to create more brand loyalty as they identified as part of our community.